AI Insights · Timothy · April 2025
Top 5 iOS Decoration Games in New Zealand: Q1 2025 Performance
Explore the performance trends of the top iOS decoration games in New Zealand during Q1 2025, highlighting downloads, revenue, and active users.
In the first quarter of 2025, decoration games on the iOS platform in New Zealand showed varied performance trends. Here, we delve into the top five games, providing insights based on Sensor Tower data.
Gardenscapes by Playrix saw a steady weekly revenue, peaking at around $20.6K at the start of January, with a slight decline towards the end of March to $15.8K. Downloads peaked mid-January with approximately 2.4K, tapering to about 1.3K by the end of the quarter. Active users remained fairly stable, fluctuating between 12.6K and 13.2K.
Travel Town - Merge Adventure from Moon Active experienced consistent weekly revenue, reaching a high of $10.8K in late March. Downloads were strongest at the start of the quarter, with over 1.2K, dropping to just above 1K by the end. Active users showed a gradual increase, finishing the quarter at approximately 4.2K.
Homescapes, another title from Playrix, maintained a stable revenue, with minor fluctuations and a peak of $9.2K in late March. Downloads showed a downward trend from 1K at the start to 352 by the end. Active users decreased over the quarter, from 5.9K to 5.2K.
Toca Boca World by Toca Boca AB started strong with revenue at $10K in early January, settling at around $8.3K by March's end. Downloads peaked in early January with over 2.1K, stabilizing around 1.2K at the quarter's close. Active users began at 6.2K, dropping slightly to 5.1K.
Finally, Seaside Escape®: Merge & Story from Microfun Limited showed modest revenue increases, reaching $7.7K late January. Downloads started at 1K, sharply declining to 68 by the quarter's end. Active users began at 2.5K, declining steadily to 1.3K.
These trends highlight the dynamic nature of the mobile gaming market in New Zealand. For more detailed insights, visit Sensor Tower.